Turquoise
Turquoise is located in Al Khobar, Saudi Arabia. This name was chosen by the client which color is psychologically comforting, The salon is somewhat close to the sea and reflects the turquoise color and Interior design is based on this color.
Scope of work
Logo, Brand Identity, Packaging,
Brand Guideline Manual, Art Direction
Art Director
Omar Elsherif
Designer
Omar Elsherif
Client
Turquoise
Location
Saudi arabia
Year
2022
Client:
At turqouise, They bring international salon and spa experience to neighborhood. Their service list ranges across hair and skin care, touching upon spa and bridal treatments to give you a holistic approach to feeling good. Wellness wouldn’t mean much if you’re not treated well. They wanted approach to the brand was to be luxurious and elegant, to make it distinctive and easy to remember and perfect stationary design to attract viewers’ attention immediately.
Solution:
Their visions at turquoise salon to dedicate theirselves in building an international salon & spa reckoned with boutique ambience, luxurious service and fanatic customer care in all over saudi arabia. So my challenge was very exciting in highlighting a strong, luxurious and expressive visual identity of beauty.
I have also created 3 variations of the logo emblems for different surfaces and usage purposes.
As for the color palette, I selected the sea shades and spa stones shades. The colors that we selected are closely associated with nature.
